Coca-Cola Continues Diamond Sponsorship of Enga Show, Celebrating Cultural Preservation

Coca-Cola is extremely proud to announce its support as Diamond Sponsor and “Official Non-Alcoholic Beverage Partner for 30^th Enga Show that is set for this weekend from 9^th to 11^th August 2024.

Marking its second consecutive year as diamond sponsor Tim Solly, Coca-Cola Europacific Partners Sales and Commercials Director expressed enthusiasm for the company’s involvement, mentioning that CCEP’s commitment is stronger than ever as it celebrates the vibrant culture of the Engan people.

"The show is a wonderful platform to unite, celebrate, share the Engan people’s experiences, common heritage, beliefs, and practices, and CCEP is excited to be a part of the festival," he said.

 The three-day show is set to attract large crowds into the township of Wabag where the cultural traditions of the Enga province will be on full display.

Coca-Cola prides itself in partnering with the Enga show and various cultural events and continues to sponsor other notable provincial shows such as the National Mask & Warwagira Festival, the Goroka Show, and the Morobe Agriculture Show.