Coca-Cola® and the OREO® brands become ‘Besties’: Launching a limited-edition drink that perfectly pairs iconic brands

• Coca-Cola® OREO™ Zero Sugar Limited Edition, is the latest collaboration from Coca-Cola®, this time with the world’s favourite cookie, OREO®, will be available nationwide from September for a limited time
• Available at major retailers and Pizza Express, Popeyes and Slim Chickens for besties to enjoy up and down the country
• Coca-Cola launches a first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together on Spotify

Coca-Cola® and the OREO® brands have teamed up to create an exclusive and limited-edition drink: Coca-Cola® OREO™ Zero Sugar Limited Edition. Inspired by “besties” around the world, the two iconic brands are, for a limited time, sparking celebration amongst besties with the launch of a legendary drink and unique digital experiences.

Coca-Cola® OREO™ Zero Sugar Limited Edition (250ml) will be available in major stores across GB from September. Besties will also be able to order cans of Coca-Cola® OREO™ Zero Sugar Limited Edition in Pizza Express, Popeyes and Slim Chickens restaurants from early September.

The drink features a captivating design and sleek packaging, adorned with the distinctive OREO® cookie embossments and stacked Coca-Cola® bottles. With each sip of the Coca-Cola® OREO™ Zero Sugar Limited Edition, fans can savour a refreshing Coca-Cola® taste with flavourful hints inspired by OREO® cookies, creating an unparalleled experience from these new-found besties.

The significance of celebrating friendships has never been more pertinent, and the brands are championing and celebrating what it means to be “besties”. The OREO® brand and Coca-Cola® are playfully connected in many ways. Now offering the ultimate combination, fans can enjoy the iconic duo for a limited time with long-time and new-found besties.

Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company said: ““Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways. As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”

Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International is also quoted: “At OREO, we strive to identify fresh ways to excite consumers and with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”

The campaign aims to foster connections beyond boundaries through immersive digital experiences. Created in partnership with Spotify, the OREO® and Coca-Cola® brands will unveil the ‘Bestie Mode’, an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.

By scanning the QR code on packs, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their bestie’s. A playlist will be generated with combined music preferences for besties to enjoy together. For those that want to share the magic of Coca-Cola® OREO™ Zero Sugar Limited Edition with even more of their besties, the QR code will also open an interactive map showing everywhere it’s stocked.

Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB, said: “Coca-Cola Creations limited editions have been a great way to engage new shoppers, getting people excited and talking about our brand, while helping our customers drive sales. In fact, one in five shoppers that bought our Coca-Cola Creations in 2022 were new to the Coca-Cola Zero Sugar brand^[1], and there was a sustained volume sales increase for the overall brand in the months that followed each launch^[2] – helping Coca-Cola Zero Sugar to retain its position as the fastest-growing major cola brand by volume in GB retail^[3].

“This is our boldest Coca-Cola Creations limited-edition yet, born from a partnership between two iconic brands. We’re confident that the great-tasting OREO cookies flavour, bold packaging design and exciting digital experience platform will further engage new and existing shoppers, and we’re working with customers to help them take full advantage.”

Coca-Cola® OREO™ Zero Sugar Limited Edition is the latest launch from Coca-Cola Creations®. By tapping into emerging technologies, collaborating with brands, artists and designers, and creating experiences across digital and physical worlds, Coca-Cola® Creations continues to infuse the iconic Coca-Cola® brand with new expressions of creativity and cultural connections, allowing fans to experience the Real Magic of Coca-Cola®.

The OREO® brand prides itself on crafting innovative products that captivate consumers' taste buds and imagination. Through exciting collaborations and by leveraging new technologies, the OREO® brand aims to continue offering experiences that resonate with its fans.

For more information about Coca-Cola® Creations, visit www.coca-cola.com/gb/en/offerings/creations.

[1] Kantar Take Home Purchasing Panel – 1yr continuous panel, over the 3 launches in 2022

[2] Kantar bespoke halo effect analysis of Coca-Cola Creations | P12 2021 to P5 2023: Period = 4 weeks. Halo impact is based on volume. Looking at two periods post, four periods post and six periods post each launch

[3] Nielsen Total GB MAT vol WE 23.03.24