Coca-Cola Europacific Partners Australia (CCEP) was honoured to host over 500 valued customers at the first of its kind CCEP Customer Expo to unveil exciting future plans and kick off the FIFA Women’s World Cup 2023 ™.
Customers were given the opportunity to enter the world of CCEP for the day in a dynamic expo environment. Key brands across the CCEP leading portfolio were brought to life through a variety of experiences, presentations and expo style activations.
General Manager of Marketing Activations, Melissa Thompson, said the event was testament to the fantastic relationships CCEP holds with customers and set the stage to showcase what only Coke can do!
“The CCEP Customer expo provided the opportunity to highlight the power of our market leading brands through delivering an immersive first-hand experience to our valued customers and sharing with them the growth opportunity of partnering with CCEP. Through our partnerships we want to win together, driving growth with great tasting drinks and brands consumers know and love,” Melissa said.
General Manager of CCEP Australia, Orlando Rodriguez, echoed the importance of customer relationships and said the event offered a snapshot into the future of the beverage category and how CCEP is addressing the evolving needs of consumers, with sustainability front of mind.
“At CCEP we are committed to continuing to be a great partner for our customers. The Expo embodied this, bringing to life our plans for key brands in our leading portfolio of beverages, and sharing our progress against our sustainability commitments. This includes switching to lower carbon alternatives across our sites and supply chain, and investing in recycling facilities to close the loop on our packaging and create a circular economy for our bottles,” Orlando said.
The one-day event, hosted at The Dome in Sydney Olympic Park, included special guest speakers and industry experts, and coincided with the FIFA Women’s World Cup 2023 ™ tournament kick off in Australia.
